After a long absence from the US, Fiat, largely due to the relationship they are involved with at the new Chrysler Corporation, re-entered the market with the Fiat 500. During their opening introduction salvos, they featured full page newspaper ads that high-lighted the small car. Quite honestly, the first impression, based on these ads was not particularly favorable. It looked like just another toy car doomed to quick extinction by American tastes for big and bigger.
Then something happened. Perhaps it was the Jennifer Lopez link, but when TV ads began appearing that gave close up views of this vehicle, perception changed. What a delightful little car this Fiat actually was, once you got up close and personal. This little gem has great, novel European lines, and extremely attractive styling. Like Jennifer, there is no doubt that this thing is hot, which may not be everyone’s favorite temperature. To be sure, it is small. Surprisingly, for its size it seats two rather comfortably. That is the market segment they are after.
Many American car buyers will not be impressed. To many, Euro style means unattractive. There is some apprehension about quality, as well as price and power. The Fiat 500 … Read more at FryingPanSports