A great salesman can sell ice to an Eskimo. A bad one couldn’t give 20 dollar bills away. Which one is the NHL–the second unfortunately.
The NHL has a perfect opportunity to build on the fan interest in hockey generated by the US vs. Canada gold metal game. It could but it won’t.
The league has the worst record for marketing of any major sport. The NHL marketing guys make those that work for MLB look bright and that isn’t easy. So what will these pinheads do to build on the Olympics? Probably nothing. They will go back to the Verses network and go back to sleep without one thought about what could be done. So what can they do?
First, focus promotion on the individual heroes of the Olympics. The league has some nice young stars but needs to take a lesson from the NBA on how to take advantage of them. They need their stars like Nash and Crosby to become the face of the league. The league needs to get these guys on TV talk shows and that would involve time off which the league did not plan into the schedule.
The coverage of the final game … Read more at FryingPanSports