Editorial: The media coverage of Tiger Woods' apology is hurting him not helping.

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I have up to now written just once about the Woods’ issue. That was concerning his asking to be left alone about the issue of his infidelity. I don’t care about that because frankly I don’t think it is any of my business. Whatever happened is between Woods, his clients, his family and the women involved. Frankly I don’t care and have zero interest in any of it.

Woods is a public figure both because he is a professional athlete and because he is a spokesman for a number of public and private companies. He must accept the public scrutiny because he has received millions of dollars for hawking products. There is no question that he and his handlers had carefully crafted an image that was too perfect for any reasonable human to believe. That image was also damaged badly perhaps irreparably by what he did.

The media has made it worse by a factor of 100 by giving his statement coverage on every network then dissecting each syllable of his statement for hours on end. For those that had no opinion about Woods good or bad, this drum beat gives us a headache that Tylenol 45 could not possibly cure. That coverage will end up hurting him far more than the actions themselves including the bizarre events of Thanksgiving morning. His clients clearly insisted that he make the public apology. However, they should have known what affect the medial frenzy would have on him. He was smart not to answer questions because they would have involved the most lurid aspects of his sexual encounters.

P.T. Barnum once said that no one ever went broke under estimating the intelligence of the American public. I am not sure if that is true. Based on some of the people we elect to public office, I tend to believe it. I am sure however, that Tiger will live to regret the statement almost as much as he regrets his actions.

Your fantasy football doesn’t have to be over. Run a pro football franchise all year long for free at . Tell them Coach Smith sent you.

That’s what I think. Tell me what you think.

Bill Smith is a former coach of several semi-pro teams, has officiated both football and basketball, done color on radio for college football and basketball and has scouted talent. He is a senior writer for and edits http://fryingpansports.com. He is a regular contributor on Cleveland Sports Radio http://www.sportstalkcleveland.com/ Monday morning at 11. He has also published several novels on

and edits .

Technorati Tags: Tiger Woods,Media,infidelity,apology


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Editorial: The media coverage of Tiger Woods' apology is hurting him not helping. by

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3 Responses to “Editorial: The media coverage of Tiger Woods' apology is hurting him not helping.”


  1. Aman
    on Feb 21st, 2010
    @ 6:56 am

    I like your blog it’s very informative. Your article is very informative. I am bookmarking it for my future reference.
    .-= Aman´s last blog ..How Do Secured Loans Work? =-.

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  2. Colin Tedards
    on Feb 21st, 2010
    @ 1:23 pm

    The only poignant moment for me was when Tiger gave insight on his wife’s mindset…something to the like of: “Your actions over time will speak louder than your words.”

    Tiger can say what he wants, I agree with you – its his business – I’ve been a huge Tiger fan for about 15 years…but he doesn’t owe me an apology.

    Bill Clinton & Kobe Bryant are the only two public figure in my lifetime that I’ve seen something like this. They both (years later) are still at the “Top of their Games” and people have for the most part long forgiven any mistakes they made in the past.

    Along Tiger’s road back to public grace, there will be other public figures that stumble along the way. We will look back on this as a chapter in Tiger Woods’ book of life…not the end of it. In this very moment we are reading this very juicy chapter of his life but only Tiger, much like Clinton and Bryant, can write the rest of the story.

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  3. Daniel Maddocks
    on Feb 23rd, 2010
    @ 12:34 pm

    He was a role model to millions, what message has he sent out now?
    .-= Daniel Maddocks´s last blog ..What Does it Take to Become a Cricket Coach? =-.

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